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Don’t Put all of Your Eggs in the Open Rate Basket
Although it’s a good metric to look at, your open rate should never be the end-all-be-all when deciding if your email marketing campaign is working. Why? Most major consumer ISPs (AOL, MSN, Yahoo!,...
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Reporting: How Are You Using It, Or Are You?
If you are currently using any reputable email service provider like VerticalResponse, you definitely have access to basic reports about how your email marketing campaigns are doing. The real question...
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